AIndrey — Branding a Synthetic Mind

Brought in as external Art Director, I led the visual identity and narrative direction for AIndrey — an AI-generated persona built for GDEV’s founder and CEO.

The concept: a synthetic version of himself, capable of sharing his ideas and philosophy at scale. My role was to make that feel real, human, groundbreaking and intentional — visually, narratively, and emotionally.

Beyond the identity system — naming, logo, colour language, and a visual framework rooted in the duality of human and synthetic — I directed generative content production for AI training, crafted mood boards and scene directions. I advised the filming team on lighting and tone. I also developed custom visual styles by training a Flux model on curated environments to ensure a cohesive aesthetic across the entire product.

Working directly with the founder’s assistant and a production team led by Nick Nikolaev and Anastasia Vasilevich, I helped translate a highly conceptual brief into a functioning digital presence.

AIndrey was a glimpse into what happens when branding, AI, and personal storytelling collide.

Something weird, synthetic, or beautifully human?

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