Beyond design, I directed the production of generative visual content for AI training, crafted mood boards and scene directions, advised the filming team on lighting and tone for various content types, helped to create custom styles by training the flux model on a curated selection of interiors and exteriors to ensure a cohesive look for the product as a whole.

The project was bold, fast, and experimental. I collaborated directly with the founder’s assistant and production team led by Nick Nikolaev and Anastasia Vasilevich, helping translate a highly conceptual idea into a real digital presence.

AIndrey was a glimpse into what happens when branding, AI, and personal storytelling collide.

Something weird, synthetic, or beautifully human?