TÍO — A Warm Mediterranean Rebrand

From strategic refinement to visual system design, I helped evolve TÍO from its Cali-Mex roots into a confident Mediterranean identity — grounded, elegant, and built to grow.

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

TÍO Rebranding — Mediterranean Restaurant Identity with Refined Typography, Color System & Visual Direction. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

This project included visual direction, typography, color system, layout behavior, and updated applications like menus and posters — all tailored to fit TÍO’s relaxed yet elevated personality.

The result is a cohesive brand that feels just as natural on a quiet weekday lunch as it does at a Sunday BBQ with jazz.

Brand Designer

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