A Wild Identity for a Fast Food Rebel
As the sole brand designer, I shaped every element of this project—from concept to execution—crafting a bold, cohesive visual language that channels the untamed energy of fire while challenging the norms of street food branding in Cyprus and pushing it in a new direction.
From strategy and logo design to packaging, uniforms, and in-store touchpoints, I handled every aspect of this fast-paced project independently. The result is a cohesive, high-impact brand system built to be bold, scalable, and instantly recognizable.
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/cXPZPmu9lCw5tkRNat7JtyHjrPiZiclN/VJgIrluFLtZWGwzaT5FJ07DuSK__bTQA/uWvVlRn4moIoZLKmJFqETPkgv-TTY1dQ/YQ9vdns8C-8Lz5q5TZzTCdFhnwZPGY-K/zVbMxXMfepk-PtE4oEpg3A.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/cXPZPmu9lCw5tkRNat7JtyHjrPiZiclN/VJgIrluFLtZWGwzaT5FJ07DuSK__bTQA/GPo58WpOmPmtN5paLpBgdzXfUWupGROL/j1ISsXirYu9MJcw2z8M52BedbeLJz3oL/zdMT2DIezKnNSAJajRRi2g.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/cXPZPmu9lCw5tkRNat7JtyHjrPiZiclN/VJgIrluFLtZWGwzaT5FJ07DuSK__bTQA/h6KgKW9Psqx1a3-zPG4gHBEETORW6Ya8/5hAWyp69emh0W_w5DKS-Aj72GKiZ0U9e/NK250jAyP_5aeRrQkivTzw.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/cXPZPmu9lCw5tkRNat7JtyHjrPiZiclN/VJgIrluFLtZWGwzaT5FJ07DuSK__bTQA/u7Z71zg8XBJXjK_MhBveV-yDSmOfeQZh/dWq79xAZdoF3qqH7BtJT8iwld_VaAvWl/3029SluXTUUsW9Y7IaHUWg.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/zfNWg0RActCaYvCdP8NS6h3QcKqIOO7I/oVCmpsR2A0_zCBuWQbm7dJYwNQ6ysoqE/Lzd_3X5nrVhZyclIHnmzkJwUg9xgQm8Q/tM_XroHv-6CGuqrLVoGtHdv3ZX6lKMjX/FXnN2nJiOPPukHwq34EHzQ.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/zfNWg0RActCaYvCdP8NS6h3QcKqIOO7I/oVCmpsR2A0_zCBuWQbm7dJYwNQ6ysoqE/amk0i2pgw_rjrReMNW2eLeahPnifBOcr/g2mJb_Bhh1k4yikZBBZaPZxtZ_0oKVZ-/nNm92YjMqhaWK9becRbEYQ.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/zfNWg0RActCaYvCdP8NS6h3QcKqIOO7I/oVCmpsR2A0_zCBuWQbm7dJYwNQ6ysoqE/xZ6SuHdos0hZ4iBQ3tPmvF4YJlCRZ8kw/rBPDtaEDbfMPEL0aPxhce_GbFT8nkPm9/7ex-kazgFqiI3r6uzhBlxQ.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/zfNWg0RActCaYvCdP8NS6h3QcKqIOO7I/oVCmpsR2A0_zCBuWQbm7dJYwNQ6ysoqE/4CwTtOPG7SwR1hrUwbzNbiREAhmgTSYI/eyUsrYbW1fMLOE0yAu4FtzaRJ3ymVjjB/LEvxWsrBBZTR6E4D1lbz4g.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/zfNWg0RActCaYvCdP8NS6h3QcKqIOO7I/oVCmpsR2A0_zCBuWQbm7dJYwNQ6ysoqE/MMvSa_-r2_URbG89QKs7pfKhLdMfw9Oq/TQbHsHEVHaM1YHvTqTRTwgnwIsyVx0vl/qzZJh7bQi1U2LQsDcIvOSw.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/cXPZPmu9lCw5tkRNat7JtyHjrPiZiclN/VJgIrluFLtZWGwzaT5FJ07DuSK__bTQA/IAR9cPURtPNaMdwRO31LwSme-sgUqCQR/8vHH0_PsNnGJNCrp7cq8n8izW89spsMD/LNASb4y7eEOXHLRCcfYgPQ.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/cXPZPmu9lCw5tkRNat7JtyHjrPiZiclN/VJgIrluFLtZWGwzaT5FJ07DuSK__bTQA/ptJYavWcyF5A21L7GQRlU3wUojvx_GW0/fDUwToGd8BFMix9xH9BVxubY_4ECDyrk/SzCtJcxO2wllg5C9NTfivw.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/cXPZPmu9lCw5tkRNat7JtyHjrPiZiclN/VJgIrluFLtZWGwzaT5FJ07DuSK__bTQA/yRz3nRF4DNVA0KmbMQDZPP7fYDmTOPmH/4MfRsFIdesTnvM4_1Z2fYlZkRix3Pjtr/oGt0HDWwqQ2IJuMUmICGNw.png)
![[Express Branding] — Fast Food. Tim Katerinko — Visual Storytelling for Brands, Culture & Events](http://i.wfolio.in/x/cXPZPmu9lCw5tkRNat7JtyHjrPiZiclN/VJgIrluFLtZWGwzaT5FJ07DuSK__bTQA/2znaeZfTP_iNhUR7QtBUh8jByjRlT7iq/ak0ir56dvowjPXBEtpeNM-Ucr7SZ9iYr/8OOy9ZkshR035qKGlZD40w.png)
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