A Wild Identity for a Street Food Rebel

Commissioned to build a brand from scratch, I led the full creative process — from strategic positioning and concept development to visual identity, packaging, and in-store experience.

The brief: make a shawarma chain feel bold, youthful, and unlike anything else on the Cyprus street food scene.

[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events
[Brand Identity] — Street Food Rebel — Express Branding. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

From logo system and pattern design to uniforms, packaging, and every branded touchpoint. The result is a cohesive, high-impact identity built to scale: bold enough to stand out, consistent enough to hold together across every customer interaction.

Brand Designer

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