ARIS FC is one of the most recognisable football clubs in Cyprus.

Brought in as an external art director to work alongside their in-house design team, my role was to take their existing visual assets — established colours, typography, and proportions — and shape them into a coherent, scalable brand system.

The brief wasn’t to reinvent the identity, but to give it structure, consistency, and room to grow.

The deliverables included a full brand book codifying usage rules and combinations, new favicon variants, and an extended pattern library building on existing visual language. Working within a defined system set by the internal team, the focus was on creative direction — deciding what fits, what doesn’t, and how the identity holds up across contexts.

Bonus: directed a video teaser for the new uniform reveal.

Brand Designer

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