Art Direction, Visual Identity, Brand Guidelines

While working directly with the school leadership, I developed The Island’s complete visual identity—starting with a playful yet professional logo, a vibrant and optimistic color palette, and accessible typography that resonates with both children and adults. The identity system is extended through custom shapes and motifs, designed to express the school’s core values across digital and physical touchpoints.

Alongside the brand book, I also directed a short film telling the story of the school, which now serves as both a promotional tool for prospective parents and a strategic piece for attracting potential investors. The video highlights the school’s mission and day-to-day culture through a warm, human lens.