Visual Identity, Brand Guidelines, Tone & Visual Consistency

Alive Film was conceptualized as a standalone brand under the Alive Media umbrella, focusing on full-service video production. I worked closely with founder Alexandra Menskaya to build an identity system centered around a circular logo — evoking recording, continuity, and storytelling. The typographic system (Mongoose and Loos Compressed) reinforces structure and emotional clarity, with signature rules like the colored punctuation dot as a subtle brand device. We introduced generative topographic patterns created in TouchDesigner, referencing Cyprus’s unique landscapes, to support the positioning line, “Have you ever filmed in Cyprus?”

The result is a distinctive, modern identity that communicates trust, locality, and motion.