Creative Direction, Visual Identity, Brand Guidelines

Developed while working as Art Director at Alive Media, this brand identity system was designed to be both expressive and modular. It emphasizes contrast and recognizability through a red-black-grey palette, a generative square-based logo, and a practical type system using Montserrat and Gropled. The identity speaks loudly when representing the agency, yet steps back respectfully when promoting client work. My role covered direction, design, and implementation of the full brand guidelines to support a cohesive and flexible creative operation.