Creative Direction, Visual Identity, Brand Guidelines

A bold and adaptable identity was created for Alive Media, a creative advertisement agency.

The system strikes a balance between assertive internal communication and a flexible, client-first approach.

[Branding] — Video Production Agency — Alive Media. Tim Katerinko — Visual Storytelling for Brands, Culture & Events

Developed while working as Art Director at Alive Media, this brand identity system was designed to be both expressive and modular. It emphasizes contrast and recognizability through a red-black-grey palette, a generative square-based logo, and a practical type system using Montserrat and Gropled. The identity speaks loudly when representing the agency, yet steps back respectfully when promoting client work. My role covered direction, design, and implementation of the full brand guidelines to support a cohesive and flexible creative operation.

Brand Designer

[Branding, Art Direction, Presentation Design] — IT Conference — linq

[Art Direction, Brand Identity] — AI Persona — AIndrey for GDEV

[Branding] — Service Agency — Alive Film

[Brand Identity] — Street Food Rebel — Express Branding

[Branding] — Progressive Education School — The Island

[Branding] — Tea Boutique

[Art Director, Brand System] — Football Club — Aris FC

[Rebranding] — Restaurant — TIO